Over 40 percent of search engine users click on the first ranking organic link (not paid ad) to appear on the search engine results page, and less than 25 percent even bother clicking onto the second page of results. For a lesser known company, moving to the top of that search results list can generate company website traffic and, ultimately, revenue.
Marketing SEO is the way for a company to improve its search engine ranking. SEO is an acronym for Search Engine Optimization, and companies who wish to move up the Google list will outsource to internet marketing firms for expert SEO marketing services.
Marketing SEO operates on a content based model. The best SEO companies will have a staff of talented in house writers who will compose content such as articles, blogs, and blurbs which contain a high density of SEO keywords. The SEO keywords are based on what internet users typically search for when looking for a given good or service.
The more high quality content with the right keywords that becomes linked to a company, the higher up the results list that company goes on Google. Marketing SEO writers tend to attempt to generate a buzz with what they write, because the more an article is shared on social media websites, the better the results.
Marketing SEO companies do not stop at merely generating content. Many firms will offer web design services, social media maintenance, email marketing campaigns, and infographic design. The more diverse types of content a company is able to have published on the web, the more pervasive their website will become. Good refereneces.