There are almost 1,900 Internet searches every second. Even when stacked up against Facebook and Twitter, searching is still the number-one online activity. What does that mean for business and marketing? It means that search engine optimization is not going anywhere soon.

Paid search has an ROI of 2,200%. That’s not a typo. An Internet search marketing campaign brings in roughly $22 for every one dollar spent, making it one of the most cost-effective and profitable marketing techniques in the history of… well, of marketing, really. As opposed to the more-or-less shotgun approach of traditional advertising (like billboards or even direct mail campaigns), search marketing actually finds potential customers at the very instant they’re looking for something.

Pay-per-click, for example, positions ads on sites where the usual visitors are already inclined to purchase (if not actively looking for) whatever the ad is selling. In return for a lead with a close rate about seven-and-a-half times higher than any direct mail lead, the owner of the ad pays a small fee to the owner of the website. PPC management services score consistently high in client satisfaction, as do most professional SEO companies.

In fact, your current SEO company probably already offers PPC management services, since optimization and paid search go hand-in-hand. And this is in addition to the already formidable wealth of tools in an SEO company’s arsenal, from graphic design to simplified coding to high-quality content that readers want to share with their friends.

Simply put, search engine marketing benefits everyone. Companies reach potential customers more easily and efficiently, and searchers are provided with a helpful list of valid and relevant search results to fill whatever need they have. Talk to an Seo professional today to help you learn how to cut through the clutter of the marketing world, and start increasing your bottom line today. More information like this.