Rochester is not New York City or Boston. Rochester covers a much smaller scope of individuals, and that can make marketing challenging.
The following advertising tips for small businesses makes marketing simpler, even in Rochester, NY.
1. Know Your Roots
Marketing Rochester NY may seem difficult, but remember marketing and advertisement is everywhere and it has been for a very long time. In the United States, print ads date as far back as 1704 when the Boston News Letter endorsed land for sale in Oyster Bay, Long Island.
2. Move Online
Advertising tips and tricks are not exclusive to print sources. Last year, 24 percent of money spent on advertising was devoted to efforts on computers or online.
Full service ad agencies offer free internet advertising tips to help you adjust to the move. Or, in the meantime, having a well designed, simple company website is a good start. Once you have the hang of that, make sure content is accessible and at the forefront of your site and that your page can be read just as easily on portable mobile devices like smartphones and tablet PCs.
3. Get a Facebook and Twitter
Once your company and its advertising is online, marketing Rochester NY is the same as advertising in any other area.
And that means Facebook and social media sites matter. Social media sites create more exposure and open up even more possibilities for advertising. But they also open up some pretty frightening possibilities, too.
One negative review on Yelp or similar “small” problems can damage company reputations. As such, many companies are managing social media and their reputation across different social media platforms as a form of brand management.
4. Perfect SEO
Search engine optimization is a favorite among large corporations and small businesses alike. 34 percent of marketers describe it as “very effective,” and it has proven the most successful in lead generation. Marketing rochester ny can be simple when companies take advantage of invaluable resources like SEO.
SEO and, specifically content based SEO, is rapidly increasing in popularity in Rochester, NY and around the world.